Have you seen the YouTube video making its way through the social media-sphere where the guy tries to bring the CEO of Abercrombie & Fitch down a peg by intentionally donating clothes to people who don’t fit the mold of clientele that this company is going for, namely, people who are homeless or living in the street. If not, here’s a link to a news article with the video in question: huffington post #fitchthehomeless
Can we please rethink this whole #Fitchthehomeless thing? Greg Karber unloads A&F clothes on folks who are homeless or in the street in a well meaning attempt to bring clarity to a twisted mindset. But in doing so he dehumanizes a population that is already being dehumanized on a daily basis. Karber is unintentionally affirming the worthlessness of people without homes and trying to insult A&F by donating their used clothes to people who are REALLY ugly. “That’ll show ’em.” I know it looks cool, clever, and his point is definitely valid. But please don’t send New York City Relief any used Abercrombie & Fitch clothes to give away. Send us NEW men’s socks. Thank you.
Grace & Peace,