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Emergency Blog: #Fitchthehomeless

Have you seen the YouTube video making its way through the social media-sphere where the guy tries to bring the CEO of Abercrombie & Fitch down a peg by intentionally donating clothes to people who don’t fit the mold of clientele that this company is going for, namely, people who are homeless or living in the street. If not, here’s a link to a news article with the video in question: huffington post #fitchthehomeless

Can we please rethink this whole #Fitchthehomeless thing? Greg Karber unloads A&F clothes on folks who are homeless or in the street in a well meaning attempt to bring clarity to a twisted mindset. But in doing so he dehumanizes a population that is already being dehumanized on a daily basis. Karber is unintentionally affirming the worthlessness of people without homes and trying to insult A&F by donating their used clothes to people who are REALLY ugly. “That’ll show ’em.” I know it looks cool, clever, and his point is definitely valid. But please don’t send New York City Relief any used Abercrombie & Fitch clothes to give away. Send us NEW men’s socks. Thank you.

Grace & Peace,



By | 2017-04-16T08:12:55+00:00 May 15th, 2013|Uncategorized|4 Comments


  1. Louise Caswell May 16, 2013 at 9:17 am

    The way I saw it was that he will burn the clothes rather than give them to people who could use it. So I am happy to clothes someone rather than see the clothing being destroyed.

    • Josiah May 16, 2013 at 10:22 am

      Hey Louise, thanks so much for commenting! I really appreciate your heart for folks who genuinely need clothes. The only problem is that Karber isn’t “saving” clothes that are being burned. It’s not like the A&F clothes in my closet or yours is going to get burned, right? I believe his objective is good, but he chose the least “cool” people group he could think of to “shame” A&F. So in a very clear way Karber is declaring that “homeless” people are actually the essence of “uncool.” It doesn’t help that he is offering what he calls “a very insulting word” clothes to people who probably won’t even fit into those clothes. On another level, he literally throws clothes at people who live in skid row. I grant that A&F should donate their unsellable clothing to clothing banks, but Karber’s method monopolizes his message and, in my opinion, does more harm than good.

  2. Missy May 16, 2013 at 10:04 am

    I had the same gut check. I totally get where this guy is going, and think his intentions are probably well meaning. I am blessed to have to opportunity to spend time with and help the homeless population where I live. I love these individuals and see the difficulty of their life, their self worth struggle daily. It breaks my heart that this thoughtless plan will further devalue these precious people. Love does….but not this! This is not love, it’s hate. Praying that The Lord works and shows this out.

  3. Abercrombie & Fat May 16, 2013 at 10:39 am

    Isn’t there something more important you should be worrying about? Homeless people are getting clothes for free. They’re already dehumanized. If they’re constantly lowering themselves by begging and living in utter squalor, this seems like the best, most humane thing they could have happen to them.

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